I created this homepage takeover for Marks and Spencer’s Christmas 2011 campaign.
Clicking the MPU peels away the AOL homepage to reveal an advent calendar with 24 windows.
Each window animates when clicked to show different messages, including promotions, product info, jokes and videos.
It proved to be the most successful interactive AOL takeover so far.
M&S were so pleased with it that they booked the same takeover to run a second time.